I’ve spent most of my career at Electrolux Group, where I grew from junior designer to leading visual design initiatives across North America for Electrolux and Frigidaire product platforms. My work spans product graphics, user interfaces, branding, packaging, visual systems, and the kind of behind-the-scenes details most people never notice — unless they’re done poorly.

I enjoy building design systems that feel simple, thoughtful, and human. The sweet spot for me is where branding, product experience, and storytelling all overlap. I like solving problems, making complicated things feel intuitive, and occasionally obsessing over typography longer than any reasonable person should.

Outside of design, I’m usually tinkering with AI tools, hanging out with my fiance Nina and her dog Beau, chasing new creative ideas, or convincing myself I definitely need another watch.

Thanks for stopping by!